Selected work

The infrastructure behind the work.

Every project started the same way—something wasn't working and nobody could name exactly why. In most cases, the real problem had been there for years. These are a few examples of what I found, and the infrastructure I built instead.

SaaS platform · Solo build

FlowQuota

A complete sales operating system—designed and built by one person.

"The real problem: no single system connected sales, quoting, documents, and reporting. Everything lived in different places. Nothing talked to anything else."

FlowQuota is a full sales execution operating system built from scratch for Enagic distributors. Not a collection of tools—a single integrated architecture connecting every stage of the sales process from lead to signed paperwork.

This was not a client project. I designed and built it myself—a complete sales operating system that does more, costs less to run, and is built on a more current stack than platforms that charged six figures to build. It exists because I wanted to prove what's possible when someone who thinks in systems builds without compromise.

What I built
  • Quoting engine with multi-country tax and shipping logic
  • Automated paperwork generation and e-signature workflows
  • CRM with pipeline management and deal tracking
  • AI sales coaching system built from scratch—same capability as funded platforms, without the ongoing fees or the dependency
  • Recording storage and signed URL playback
  • Manager dashboards and reporting
  • Database architecture and schema design
  • Automation pipelines connecting every layer
No-code SaaS architecture End-to-end integration AI-powered analysis Document automation Multi-jurisdiction logic
Screenshots coming
System architecture diagram coming
Site screenshots coming
Publishing platform · Independent build

Brendan D. Murphy—
Author Platform &
Crowdfunding Infrastructure

When Indiegogo failed, I built the infrastructure from scratch.

"The real problem: a talented author with a finished book and no infrastructure to fund it, sell it, deliver it, or build an audience—independently of any publisher."

Brendan D. Murphy is a researcher and author whose work sits at the intersection of consciousness studies and systems thinking. When a major crowdfunding platform proved unworkable, the solution wasn't to find another platform—it was to build one.

I designed and built an end-to-end independent publishing ecosystem: from audience capture through to physical and digital book delivery, with a custom crowdfunding system at the centre. Everything an independent author needs to operate without a publisher.

What I built
  • Custom crowdfunding platform built from scratch
  • Pre-order and backer management system
  • Payment processing and fulfilment workflows
  • Digital and physical delivery infrastructure
  • Author website and content platform
  • Email marketing and audience nurture sequences
  • Membership and community infrastructure
  • Full sales funnel from cold traffic to committed reader
→ Visit brendandmurphy.com
Custom platform build Payment infrastructure Crowdfunding system Audience capture Publishing infrastructure
Marketing systems

Freedom Hackers

"The real problem: great content, broken follow-through. Leads were arriving and disappearing."

Rebuilt the entire lead journey—webinar funnel, quiz segmentation, CRM, community onboarding, and automation—as a coherent system rather than a stack of disconnected tools.

Funnel screenshots coming
Funnel architecture Lead segmentation CRM infrastructure Community onboarding Marketing automation
Educational platform

Freedom Quest

"The real problem: people had access to a business model but no clear path to walk through it. Information without a journey is just content."

Designed and built a gamified educational platform structured around the Hero's Journey framework—turning business education into a progressive, stage-based experience with custom gamification logic. Currently available exclusively to members of our Enagic downline.

Platform screenshots coming
Educational platform Gamification design Curriculum architecture Hero's Journey framework
Lead generation system

Water Quality Audit Funnel

"The real problem: high-value leads arriving cold with no personalised reason to act."

Built a ZIP-based data lookup, automated personalised PDF report generation, email automation, and CRM integration—a complete lead-to-customer system that runs without manual input.

Funnel screenshots coming
Lead generation infrastructure Personalisation at scale Automated reporting CRM integration
More coming

Current projects in progress

Additional case studies will be added as current projects complete.