Build
Infrastructure Project
For businesses ready to stop patching and build properly. I design the full infrastructure, oversee the build, and stay involved until it works—with discoverability built in from day one, not retrofitted after.
What the project covers
Site architecture
URL structure, internal linking, page hierarchy, and how authority flows through the site—designed from scratch, not worked around.
Schema and entity graph
Full schema markup for every page — Person, Organisation, Service, FAQPage, Article — implemented correctly, not approximated.
AEO and discoverability
Answer-first content structure, AI crawler access, llms.txt, sitemap, and the full discoverability layer built in from day one.
Systems and automation
The operational layer — tools, integrations, automation, CRM — designed to connect your business instead of adding to the pile.
Build oversight
I design and oversee. Your team or mine builds. Nothing ships until it meets the specification.
Handover and documentation
You leave with infrastructure you understand fully and can hand to anyone. No black box, no dependency.
What you leave with
A business that runs without you holding it together
Systems connected, processes documented, infrastructure that carries the load instead of creating it.
A site built to be found
Not just to look good in a screenshot. Ranked, cited, discoverable — by people and by AI answer engines alike.
Infrastructure you own outright
Documented, understood, transferable. You can hand it to any developer, any team, or run it yourself.
No ongoing dependency on me
Unless that's why you hired me. What I build, you own. What I design, you understand. That's how it should work.
Questions
What is an Infrastructure Project?
A full infrastructure design and build engagement. I design everything, oversee the build end to end, and stay involved until it works — with discoverability built in from day one, not retrofitted after.
Who is this for?
Founders and operators who've been patching things for too long and are ready to build properly. Usually people who've had the Infrastructure Audit and know the scope of what needs fixing.
What does the project cover?
Site architecture, schema markup, AEO content structure, discoverability layer, automation and systems design, CRM infrastructure, and build oversight from specification to delivery.
Who does the building?
Your team, a developer you provide, or one I bring in depending on the project. I design and oversee. You own the result.
Will I be dependent on you after it's built?
No. Everything is designed to be owned and understood by you. I document what was built and why. Unless you want ongoing involvement, you leave with infrastructure you can hand to anyone.
How long does a project take?
It depends on the scope. Most projects run six to twelve weeks from specification to delivery. We scope it clearly before any work begins.
Ready to build it properly?
From USD $15,000. Scoped to project. New clients by referral.
Get in touchWant the blueprint without the build? See the Infrastructure Architecture.