Does this sound familiar?

You've added more tools, more people, more process—and it's still not working.

More is rarely the answer. Usually the architecture is wrong from the start.

You're the person holding it all together, and you're exhausted by it.

That's not a discipline problem. It's a systems problem. The load shouldn't sit with you.

You have a developer, a VA, a team—but nothing quite fits together.

Everyone's doing their job. But nobody built the infrastructure that connects them. That's what's missing.

Something is leaking energy—you can feel it, but nobody can name it.

That's usually what I find in the first hour. The problem is almost never where people think it is.

You've had people look at it before. Nothing really changed.

That's usually because they worked around the problem instead of fixing it. I'd rather rebuild than patch.

You're paying ongoing fees for things that should have been built once.

That's not normal—that's dependency by design. What you need is infrastructure you own, not rent forever.

How I work with people
Deep diagnostic

The Clarity Day

A half or full day together—in person in SMA or remote—where we go deep on what's happening in your business beneath the surface. You leave knowing exactly what's wrong, what to fix first, whether it needs patching or rebuilding, and precisely how to do it.

  • Half or full day, you choose
  • Full diagnostic—we find the real problem
  • Architectural redesign of your systems
  • A clear handoff document for implementation
  • I design. You or your team build.
From USD $1,500
Half day · Full day rates on request
Bespoke engagement

Systems Architecture Project

For businesses that have outgrown their current setup and are ready to rebuild properly—not patch what's already there. I design the infrastructure end to end, oversee the build, and stay involved until it works.

  • Full scoping and architecture design
  • Oversee implementation with your team or mine
  • Platform, automation, workflow, and data design
  • From lean operations to enterprise-level complexity
  • A system that runs without you holding it together
  • Infrastructure you own and understand—not a black box someone else controls
  • Built with current tools and thinking—so what used to take a developer hours takes minutes. You stay in control without staying dependent.
From USD $10,000
Scoped to project · Enquire to discuss
Selected work
SaaS platform

FlowQuota

"The real problem: no single system connected sales, quoting, documents, and reporting."

Built full sales infrastructure from scratch—quoting engine, paperwork automation, CRM, AI sales coach, recording storage, and multi-country tax logic. All integrated.

No-code SaaS architecture End-to-end integration AI-powered analysis Document automation
Publishing platform

Brendan D. Murphy—Author Platform

"The real problem: a talented author with no infrastructure to sell, deliver, or build an audience independently."

Designed and built crowdfunding, pre-orders, payments, content platform, membership, and funnel—an independent publishing ecosystem from nothing.

Custom platform build Payment infrastructure Crowdfunding system Audience capture
Marketing systems

Freedom Hackers

"The real problem: great content, broken follow-through. Leads were arriving and disappearing."

Rebuilt the entire lead journey—webinar funnel, quiz segmentation, CRM, community onboarding, and automation—as a coherent system rather than a stack of disconnected tools.

Funnel architecture Lead segmentation CRM infrastructure Marketing automation
Lead generation

Water Quality Audit Funnel

"The real problem: high-value leads arriving cold with no personalised reason to act."

Built a ZIP-based data lookup, automated personalised PDF report generation, email automation, and CRM integration—a complete lead-to-customer system that runs without manual input.

Lead generation infrastructure Personalisation at scale Automated reporting CRM integration
See all work →

I'm not here to add another tool to your stack. I'm here to build the infrastructure that makes your whole business finally work.

— Aimee Q Devlin

I work with founders and operators who've outgrown the way things are currently set up—and who are ready to do something about it, not just patch it again.

My background spans SaaS architecture, marketing infrastructure, automation systems, publishing platforms, CRM design, and business operations. What I do in every engagement is the same: find the real problem, design the infrastructure that fits, and build it to current standards—not whatever was considered good enough two years ago.

I don't implement. I design and oversee—which means you get architecture that fits, not just whatever a developer thought you meant.

What I build, you own. And because I build with current tools and thinking, what used to take a developer three hours takes ten minutes to update. You're not dependent on me or anyone else to keep it running. If someone's doing that to you in 2026—run.

I work with a small number of people at a time, by referral. If someone sent you here, we should probably talk.

Something in your business isn't working—and you know it.

That's usually the right time to talk. You don't need to have it figured out—that's literally what I'm for. Tell me what's going on and we'll work out whether and how I can help.

Get in touch →

I work with founders and operators who are ready to do something about it—not just patch it. New clients come by referral. If you were sent here by someone, mention their name—it helps.