Selected work
The infrastructure behind the work.
Every project started the same way—something wasn't working and nobody could name exactly why. In most cases, the real problem had been there for years. These are a few examples of what I found, and the infrastructure I built instead.
SaaS platform · Solo build · 2025
FlowQuota
A complete sales operating system—designed and built by one person.
“The real problem: no single system connected sales, quoting, documents, and reporting. Everything lived in different places. Nothing talked to anything else.”
FlowQuota is a full sales execution operating system built from scratch for Enagic distributors. Not a collection of tools—a single integrated architecture connecting every stage of the sales process from lead to signed paperwork.
This was not a client project. I designed and built it myself—a complete sales operating system that does more, costs less to run, and is built on a more current stack than platforms that charged six figures to build. The content and documentation architecture was built AEO-first from day one—structured to be found and cited by both search engines and AI answer engines. It exists because I wanted to prove what's possible when someone who thinks in systems builds without compromise.
What I built
- Quoting engine with multi-country tax and shipping logic
- Automated paperwork generation and e-signature workflows
- CRM with pipeline management and deal tracking
- AI sales coaching system built from scratch—same capability as funded platforms, without the ongoing fees or the dependency
- Recording storage and signed URL playback
- Manager dashboards and reporting
- Database architecture and schema design
- Automation pipelines connecting every layer
- Content strategy and AEO-first documentation structure
Publishing platform · Independent build · 2026
Brendan D. Murphy—Author Platform & Crowdfunding Infrastructure
When Indiegogo failed, I built the infrastructure from scratch.
“The real problem: a talented author with a finished book and no infrastructure to fund it, sell it, deliver it, or build an audience—independently of any publisher.”
Brendan D. Murphy is a researcher and author whose work sits at the intersection of consciousness studies and systems thinking. When a major crowdfunding platform proved unworkable, the solution wasn't to find another platform—it was to build one.
I designed and built an end-to-end independent publishing ecosystem: from audience capture through to physical and digital book delivery, with a custom crowdfunding system at the centre. The entire site and content architecture was built AEO-first— structured so search engines and AI answer engines understand exactly who Brendan is, what he's written, and who it's for. Everything an independent author needs to operate without a publisher.
What I built
- Custom crowdfunding platform built from scratch
- Pre-order and backer management system
- Payment processing and fulfilment workflows
- Digital and physical delivery infrastructure
- Author website and content platform
- Email marketing and audience nurture sequences
- Membership and community infrastructure
- Full sales funnel from cold traffic to committed reader
- CRM infrastructure and lead management
- Content strategy and AEO-optimised site architecture
Educational platform · Sister project · 2026
Evolve Yourself
One page. No traffic. No ranking. Old technology that didn't convert.
“The real problem: a high-value masterclass buried on a single page with no strategy, no structure, and no way for the right people to find it.”
Brendan D. Murphy had an established audience, a powerful offer, and a URL that went nowhere. The existing single-page site had no keyword strategy, no discoverability layer, and no infrastructure to turn visitors into students.
I rebuilt it from the ground up—AEO-first, keyword-optimised, and structured as a full site rather than a landing page—with a complete course portal behind it.
What I built
- Full site strategy and information architecture built for discoverability from day one
- AEO-first content structure designed to be cited by AI answer engines
- Keyword research and on-page optimisation throughout
- Schema markup and technical SEO infrastructure
- Course portal with drip-fed content delivery
- Magic link login—no passwords, no friction
Marketing systems · 2024
Freedom Hackers
“The real problem: great content, broken follow-through. Leads were arriving and disappearing.”
Rebuilt the entire lead journey—webinar funnel, quiz segmentation, CRM, community onboarding, and automation—as a coherent system rather than a stack of disconnected tools. The content and funnel architecture was built AEO-first, so the right people find it and the right signals follow them through.
Educational platform · 2023
Freedom Quest
“The real problem: people had access to a business model but no clear path to walk through it. Information without a journey is just content.”
Designed and built a gamified educational platform structured around the Hero's Journey framework—turning business education into a progressive, stage-based experience with custom gamification logic. Built AEO-first, with content structured to answer the questions people are actually searching for at each stage of the journey. Currently available exclusively to members of our Enagic downline.
Current projects in progress
Three projects currently in build: a water health and wellness consultancy, an editorial site, and a zip-code-based lead generation tool. All AEO-first. Case studies to follow on completion.