Selected work

What it's like once it's built properly.

Each engagement started with a problem nobody had been able to name. Here's what I found, what I built, and what it's like for them now.

Currently working with a small number of clients.

Get in touch →

Small proofs

  • Monthly client admin cut from an hour to a minute. See the case →
  • An email tool that names who an email is going to, and how many people that is, before every send. See the case →
  • Research letters clients can comment on word by word, or answer with a voice note.
  • A printed book whose footnotes send readers to the site, where the exact term they look up comes up first. See the case →

How I run my own business

I'm not scalable, but my systems are.

I run a network of personal and client sites using shared standard operating procedures and infrastructure rules. Every lesson or mistake becomes a written rule that the next piece of work follows. The tools I run my business on, I built first to replace subscriptions I was paying for.

I build systems that don't depend on me, so you don't have to either.

What an engagement looks like

How do I start working with you?

With the PRISM Diagnostic. 60 minutes at USD $350 tells you which of the five PRISM layers is the real problem, and whether the deeper work is worth commissioning. You keep the findings, and then we decide whether or not we work together.

Do you work with businesses like mine?

If your business runs on trust, probably. I work with founders of established businesses, with a team of up to 10, who are good at what they do, and they do it because it matters to them. It's a calling, not a content strategy. Somewhere along the way, the outside stopped matching the inside: the site, the tools and the brand were set up years ago, and they don't show who you are now. So the right people can't find you, and the ones who do don't see what you're worth.

That isn't your fault. You were told to be everything at once, and the generic advice that came with it wears away the trust your business runs on. I fix what's underneath, so the outside matches the inside again. If you've been told the fix is a redesign and you suspect it isn't, let's talk.

Who owns what you build?

You do. The platform, data, domain, and automations. If you want someone else to run your site afterwards, they can. There's no holding it hostage. Nothing in your core tech stack is licensed from me and nothing requires me to keep running. Having said that, I do have a growing tools suite I make available to private clients to help you continue gaining Momentum with what we've built together.

How long does a build take?

The PRISM Diagnostic is 60 minutes. The Infrastructure Audit is a half or full day. I aim for two to three weeks from scoping to delivery on the Infrastructure Architecture, and six to twelve weeks on a full Infrastructure Project, depending on scope. Each is confirmed and scoped in phases you approve before work begins. We are in close contact along the way, so you always know where the project is at.

The PRISM Diagnostic is where engagements begin.

60 minutes on what's on your site, what's missing, and what it's costing you in visibility. You leave with the answer whether or not we work together after it.

See the PRISM Diagnostic