Diagnostic
The PRISM Diagnostic
60 minutes to find out which layer is the problem, and what to do about it first.
Paid at the time of booking. This is the entry point to everything else I do.
You've made the updates you were told to make. A new brand and palette. Site redesign. Hired the copywriter, paid for the SEO retainer, and planned a content calendar. You've been posting on all the platforms, and waiting for the results to land, but they're slow coming in. Some of it was good work, but none of it moved your numbers.
That's often because the work happened at the wrong layer. A site that looks polished to a human visitor can be close to a blank page to an AI answer engine, and no amount of surface work fixes that, because the surface was never the problem.
The PRISM Diagnostic is 60 minutes together, spent finding out which of the five layers of the PRISM Framework is holding you back. This is the hour that tells you where to focus and which one to care about first, so you stop spending money at the wrong level.
You'll leave knowing which layer is your first port of call, why it's that one, and what your first move is. Whether you make that move with me is a separate question, and you don't have to answer it in the session.
What we go through
Five layers, in order. Each one only works if the one before it does, which is why the order matters and why most advice lands at the wrong level.
Platform
Whether AI answer engines and search engines can physically reach and read your site. Crawl access, rendering, what's in the initial HTML response.
Recognition
Whether they know who you are. Entity signals, schema, and whether your identity is wired consistently across everywhere you appear.
Intelligence
Whether they understand what you do. Content architecture, answer-first structure, and whether you define the terms in your category or inherit someone else's.
Signal
Whether they trust what you say. Corroboration, citations, and the evidence that makes a claim on your site hold up somewhere else.
Momentum
Whether they keep recommending you. What compounds after the first four layers are in place, and what quietly erodes if they aren't.
You can run the Platform layer yourself before we speak, free, with the AI crawler checker. If that's where your problem is, we'll have more time to diagnose the other four layers on our call.
What you walk away with
- The layer that's costing you, named plainly.
- Why the work you've already paid for didn't move it.
- The first thing to fix, and whether it needs me or anyone at all.
- A straight answer on whether deeper work is worth commissioning with me or someone else.
- The recording, if you want one.
What this isn't
It isn't implementation. Nothing gets built or changed in the hour.
It isn't the full audit. 60 minutes is enough to find the problem, not to work through all five layers and produce a prioritised fix list. That's the Infrastructure Audit.
It isn't a sales call with a price on it. It's a live working session that goes fast. If we discover you don't need me, I'll tell you that.
Investment
USD $350 for 60 minutes, paid by card when you book. Commission an Audit, Architecture, or Project within 60 days and the $350 is credited towards that engagement. Reschedule once for free up to 24 hours before. Receive a full refund if you cancel at least two business days out. The terms set out the rest.
I work with a small number of clients at a time, so there may be some lead time before I can schedule your call. Check the calendar when you book.
Questions
What is the PRISM Diagnostic?
The PRISM Diagnostic is a 60-minute working session that runs your site and business against the five layers of the PRISM framework—platform, recognition, intelligence, signal, and momentum—to identify which layer is the real problem. It costs USD $350, paid at the time of booking. It is diagnosis rather than implementation.
How is it different from the Infrastructure Audit?
The Diagnostic is 60 minutes and finds the problem. The Infrastructure Audit is a half or full day, starts from USD $1,500, and works through all five layers in depth to produce a prioritised fix list ready to hand to a developer. The Diagnostic answers whether the deeper work is worth commissioning at all, which is why it's the place to start. Commission an Audit, Architecture, or Project within 60 days and the $350 is credited towards that engagement.
What do I need to prepare?
Your website address, and a straight answer to what is not working. Nothing else. You don't need to have diagnosed anything yourself beforehand, and you don't need to understand schema, entity graphs, or answer engine optimisation to get value from the hour.
Is the session recorded?
Yes, if you want it to be. The recording is yours. Say so at the start and I'll record it and send it across afterwards.
What if it turns out you're not the right person to help?
Then I'll tell you that inside the hour, and point you at whoever is. You still leave with the diagnosis, which is what you paid for. Site infrastructure and discoverability are what I do. A content production engine across ten channels is not.
Can I get a refund?
Cancel at least two business days before the session and you get a full refund. Inside that window the time is reserved and the prep is done, so there's no refund. You can also reschedule once, free, up to 24 hours before the start time. The full terms are on the terms page.
Find out which layer it is.
USD $350. 60 minutes. You don't need to have it diagnosed before we talk. That's what you're hiring me for.
Book the PRISM Diagnostic