Diagnostic
The Infrastructure Audit
A half or full day to find out exactly what's wrong—and precisely how to fix it.
You know something is wrong. You're just not sure exactly what—or where to start.
Maybe your site looks the way it should, but enquiries and sales aren't rolling in. Maybe you're not ranking and gaining traffic despite doing everything you were told to do. Maybe your tools are a few years old or don't talk to each other, or your team is working around the system instead of through it, and you can feel the inefficiency but can't name the cause.
The Infrastructure Audit is a half- or full-day together—remote or in person in San Miguel de Allende—where we go deep into what's happening beneath your site and business. Not a surface review or a report full of recommendations you'll never implement. It's a clear-eyed diagnostic—a proper system auditing process—that tells you exactly what's wrong with your business systems architecture, what it's costing you, and precisely how to fix it.
You leave with everything you need. The next step, whether that's handing a fix list to your developer, commissioning a full architecture, or having me build it, is yours to take.
What the audit covers
Every audit is scoped to your situation. Depending on what you're dealing with, we work through some combination of:
Brand and positioning. How the world receives you. Do they understand what you do? Is it clear, well-positioned, and sending the right signals to the right people?
Site infrastructure. How your site is built and whether it's built to be found. Load speed, Core Web Vitals, JavaScript dependency, crawlability for both Google and AI engines. Whether your robots.txt is accidentally blocking the crawlers that matter. What most people call an IT infrastructure audit rarely goes this deep—we do.
Discoverability and AEO. Whether your site is structured to be cited by search and AI-powered answer engines—ChatGPT, Perplexity, Claude, Google's AI Overviews—not just ranked on Google. Schema implementation (or absence), entity signals, E-E-A-T, answer-first content structure, llms.txt.
Systems and tech stack. Whether your tools connect properly, whether data moves cleanly between them, where the manual handoffs are hiding, and what it's actually costing you in time and errors.
Content architecture. Whether your content is structured to answer the questions your buyers are asking—in the format that gets cited and converted, not just published.
What you walk away with
- A clear answer to why you're not ranking or converting while your competitors are
- A site and systems assessment in plain language—no jargon, no vague recommendations
- Search and AI engines that understand what you do and who you serve—or a specific plan to get there
- A prioritised fix list, ready to hand to whoever builds it—a developer, a team, or me
The deliverable is a document you can act on immediately. Not a 40-page PDF that sits in a folder. A precise, prioritised systems audit checklist of what needs to change and in what order—in plain language, ready to hand to whoever builds it.
How it works
Before. You share context—your site, your tools, your goals, what you've already tried. I review everything before we meet so the day itself is analysis, not orientation.
During. A half or full day together, working through the audit live. You're in the room for all of it—not waiting for a report to land in your inbox. By the end of the session, you already know what the issues are.
After. You receive the full written audit document within 48 hours: findings, prioritised recommendations, and a fix list in language any developer, including me, can work from.
Who this is for
The Infrastructure Audit is for founders and operators of established businesses—typically 2 to 10 people—who are ready to understand what's actually wrong rather than patch it again.
It's the right starting point if:
- Your site gets traffic but not enquiries and sales, and you don't know why
- You've had the site redesigned and it still doesn't rank
- You're invisible in AI-generated answers and you don't know how to fix that
- Your tech stack has grown by addition over years and nobody has a clear picture of it anymore
- You want a full infrastructure build but need to know exactly what to build first
It's not the right fit if you're looking for ongoing monthly management, a content writing service, or someone to run your ads.
Investment
From $1,500—half- or full-day, depending on scope.
The audit is priced based on the complexity of what we're reviewing, not on the size of your business. Most audits are scoped in a short pre-call so you know exactly what you're committing to before anything starts.
Questions
What is an infrastructure audit?
An infrastructure audit is a structured diagnostic review of how a website and business systems are built—covering technical site health, discoverability (for both Google and AI engines), schema and structured data, content architecture, and systems and tool integration. The output is a clear, prioritised picture of what's wrong and exactly what needs to change.
What does a tech stack audit include?
A tech stack audit reviews the tools and integrations a business uses to operate—whether they connect properly, where data is lost or duplicated, where manual workarounds have replaced proper automation, and what the audit reveals about efficiency and cost. It's typically one component of a broader infrastructure audit rather than a standalone exercise.
How long does the Infrastructure Audit take?
Half a day for a focused site and discoverability review. A full day when the scope extends to business systems, tech stack, and content architecture. The right duration is determined in a short scoping call before the audit begins.
Can I do the audit remotely?
Yes. Most audits are conducted remotely via video call. In-person sessions in San Miguel de Allende, Mexico, are available for clients who prefer to work face-to-face.
What's the difference between an audit and an ongoing retainer?
The Infrastructure Audit is a one-time diagnostic—a defined scope, a defined output, and a clear endpoint. It produces a fix list you can hand to anyone, including your own team. A retainer is an ongoing engagement. The audit is almost always the right starting point before committing to anything ongoing.
How much does a business infrastructure audit cost?
The Infrastructure Audit starts from $1,500 for a half-day session. Full-day sessions are priced on scope. Both are confirmed before any commitment is made.
What happens after the audit?
You receive the full audit document within 48 hours. From there, you can act on the recommendations yourself, hand the fix list to your developer, or continue with the Infrastructure Architecture or Infrastructure Project if you want Aimee to design or build the solution.
What happens next
The audit stands alone—you can take the fix list and execute it however you like. Or it becomes the foundation for the next step:
The Infrastructure Architecture (from $4,500)—I design the full infrastructure and produce a complete specification ready for any developer to build from.
The Infrastructure Project (from $15,000)—I design it, oversee the build, and stay involved until it works. You own everything outright on completion.
Ready to find out what's actually wrong?
From USD $1,500. Half day · Full day from $2,500. New clients by referral.
Get in touchNot ready to build yet? The Infrastructure Architecture gives you the blueprint to hand to your own team.